CENTRALSV produced this architectural set designed by MATIERE NOIRE for Rain’s vitrines and pop-up store isolate meteorological phenomena in a sensuous exploration of the poetics of weather. This proposal underlines the brand's versatility, presenting it in a futuristic universe that oscillates between technology and fantasy. A monolithic LED structure towers over an abstract brutalist set, broadcasting an artificial cascade that floods the Galeries Lafayette’s atrium. In a Sisyphean duel between machine and climate, a robotic system ceaselessly cleans the misty glass, revealing the brand’s logo and weatherproof garments
Client
Concept & Scenography
Motion design
Sound Design
Imagery
Rains
Matiere Noire
Area Of Work
Thomas Ward
Ophelie Maurus