LEMAIRE released Nine Frames in October 2025.
In close collaboration with Matiere Noire creative studio, we developed a holographic screen that evokes the ghostly presence of a cinema projection. An ephemeral image hovering behind the glass, dissolving the boundary between physical space and moving image.

A curtain placed at the back of the window deepens the perspective, creating the impression of looking through the window of a lived-in interior.
The installation extends the spirit of Nine Frames is a dialogue between clothing, gesture, and emotion. Transforming the boutique into a quiet, cinematic moment within the city.
Scenography Design
 
Movie director

Imagery
Matiere Noire


Lucca Lutzky

Ophélie Maurus